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ROI of Executive Media Training
I took an interesting meeting with a CEO recently. Within five minutes, it became clear to me that I walked in with the wrong assumption i.e. that he understood the value of
Asking for a Correction
My friend called me up and said, “Great quotes in that article, but where did the writer get the idea that you’ve only worked with “several” professional athletes. You’ve worked with dozens.
Choosing a Media Spokesperson
Think it doesn’t matter who delivers your company’s message during a crisis? Think again. Do you recall BP’s spokesperson saying that he’d like his life back while the people of New Orleans
Lucky People Capitalize on Opportunities
Whenever a pitch has hung up in my strike zone, I’ve crushed it. When I was a reporter, if I saw a way to walk around the yellow-taped perimeter of a crime
Top Three Media Interview Mistakes
I spent 12 years in the network and local television news trenches, so I know firsthand the top three mistakes people make when they’re being interviewed. 1. The person talks non-stop. In
Should You Do That Interview?
“Should I do that interview with…” is a question that I get asked all of the time by clients. My response is: it depends. The first consideration: are you one of those
Body Language
I was walking my dog in the park when I noticed a group of 5-6 year-old girls playing softball. Bases were loaded. A tiny little girl stepped into the batter’s box. She
Online Demand Changes Interviews
The man behind the camera said, “Who are you and what do you do?” The man being interviewed said, “My name is —- and I uh. Wait. Can I start again?” Yes,
On-Camera Makeup for Men
After yesterday’s blog on makeup for women, I received many emails from men wanting to know whether they should wear makeup on-camera. YES! Never fear– you don’t need to buy a liquid
On-Camera Makeup
Update: October, 2013– Smashbox is discontinuing its High Definition Healthy FX Foundation. In its place, they are offering their Liquid Halo HD Foundation SPF 15. Koh Gen Do also offers a newer
Taking Risks
The catcher threw the baseball low and out of frame to me. I caught it with one hand. (I was holding the microphone with the other.) And I quickly pulled the ball
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