You’ve seen the statistics about video: given a choice, the majority of customers would rather watch a video than read text.

And while video is arguably more powerful than audio, there is something to be said about the popularity of podcasts.

The number of podcasts and podcast listeners has steadily increased over the last few years.

According to Infinite Dial, 37 million Americans listen to at least one podcast a month.

Small wonder that more and more businesses are turning to podcasts to promote their brands, services and products.


Your voice is one of the most persuasive tools in your arsenal.

Whether you’re giving a presentation, being interviewed by the media or recording a podcast, your voice plays an important role in people’s overall impression of you.

How Do I Get Started?

Plenty of people talk about doing a podcast, but not everyone follows through.


They aren’t sure how to get started because the process can be overwhelming: What platform is best? What microphone sounds best? What am I going to talk about?

Podcast Creation

Ask yourself: “Why do I want to start a podcast?”

Is it to be seen as a Subject Matter Expert (SME)? Is it to find and win new clients? Or is it just a fun hobby?

Production Help

Think about your audience: Who are they?

What will appeal to them i.e. what type of content will attract listeners?

Once you decide what you want to talk about, there are lots of questions you need to ask yourself:

• What will the show’s format be? Is it just you talking? Narrating a story? Will you interview people?

• If you’re interviewing someone, will you call them and record them on your phone? Interview them as part of an online meeting and just use that audio?

• How long will your podcast episodes be?

• How and/ or where will you record your podcast? In a studio? On your phone? At home on your laptop?

• If you’re recording your podcast at home, what equipment will you need to record it? How will you soundproof your room at home?

• Will you edit the podcasts? Will someone else edit the podcasts? Or will you just send them out to the world, as is?

• Where will your podcasts live? Spotify? iTunes? Pandora?

Assess whether you need voice coaching. Do you naturally hit highs and lows, emphasizing key words in a sentence. Do you sound conversational?

If you answered, “Yes,” to these questions, you don’t need voice coaching.

If you answered, “No,” then you might think about asking for some help.

If you plan on interviewing people on your podcast, especially if you’re not going to do any editing, you might consider receiving interview skills coaching.

Interviewing people is an art form. You need to know when to listen, interrupt and let people talk.

You also need to understand the rhythm of conversations, making sure you aren’t “stepping” on the audio of your guest.

Ask How We Can Help

Whether you need voice or interview skills coaching… or you would like help creating and recording your own podcast, please click the Learn More link for more information about working with us.

Coaching You To Be On Message…. On-Air, In-Person and Online.”