A natural disaster destroys the plant where your operations are based.
An act of terror shuts down the country.
Each situation requires a rapid response on the part of your company.
And while you can’t prevent every crisis, you can certainly prepare for the unexpected by participating in crisis communications exercises.
When you go through an exercise, you discover what you don’t know. Then you can use those lessons learned to take the necessary steps to improve your response in the future.
Lessons learned vary from company to company. They include:
McGrath Comm’s experience with crisis communications exercises dates back twenty years when Noeleen McGrath first started working on National Level Exercises with the Department of Homeland Security.
NLEs are comprehensive government exercises that include players at all levels of government. The goal is to prepare and test players from local “ boots on the ground” first responders… all the way up to the White House.
Over the years, our body of crisis comms work has evolved to include a variety of scenarios, specific to the challenges that individual industries face.
Together, we’ll work with you to create and customize an exercise that will test your team.
At the end of the exercise, you will understand your team’s unique strengths. We will also review “Lessons Learned” and identify areas for improvement.
Whether you’d like to practice your crisis comms response to a natural disaster, a hacker breech or a terrorist event, reach out to McGrath Comm to help you prepare before a crisis happens.
Coaching You To Be On Message…. On-Air, In-Person and Online.”