EXECUTIVE MEDIA TRAINING

Why Do You Need Coaching?

In our fast-paced world, you don’t have time to ponder your media strategy or eschew the answers to reporter’s questions.

In order to respond to the media in a timely manner, during a crisis or a media interview, you must have a foundation in media training if you want to be successful at communicating your messages.

THE SHORT ANSWER:

With 24-hour news cycles, you don’t have time to debate the merits of various spokespeople and messages. Before a crisis hits, you need to identify and media train executives who can turn on a dime.
Because the pressure to break news is great, reporters and bloggers/vloggers will jump on any mistakes you make, especially in the midst of a crisis. That means you have to be prepared to react faster and more precisely—across multiple platforms.
Online platforms have changed media interviews forever. Because Interviews are routinely posted online—in their entirety—to drive traffic to websites, you don’t have the luxury of flubbing messages and asking for additional takes without everyone seeing your mistakes online.
Lastly, the rules of the media game have changed as the players have changed. Whether it’s a writer, reporter or influencer writing a story, the reality is that only some understand and respect the rules of fairness, objectivity and off-the-record. Others believe those rules don’t apply to them.

Preparation + Practice = Confidence & Success

We believe that confidence comes from preparation. Receiving media training is the key to successful media interviews.

If you understand the media and its motivations, you will understand why you need to frame or deliver your message in a certain way.

If you learn to let tough questions roll off of your back, you won’t over react if an interviewer becomes combative.

If you learn how to speak conversationally, and in sound bites, you won’t worry about rambling during a media interview.

If you learn what to wear on-camera, as well as what your best camera angles are, you won’t worry about how you look.

Media Training Topics

Some of the topics that we cover during our executive media training sessions include:

Media 101

Who are they?
Motivations?

MESSAGING 101

What do you want
to say?

ON-CAMERA SKILLS 101

Looking comfortable on-camera

SPEAKING IN SOUND BITES

How to create short messages

SPEAKING CONVERSATIONALLY

Not sounding memorized, speaking naturally

THE IMPORTANCE OF LISTENING

Not listening leads to mistakes

ON-CAMERA EYE CONTACT, FACIAL EXPRESSIONS, GESTURES

Where to look? Camera framing

ON-CAMERA MAKEUP & WARDROBE

What works best
on-camera vs. real life

CUSTOMIZED PROGRAMS

We create customized programs for our executive clients, based on their individual needs and goals. Some of our in-person and virtual offerings include:

A half-day refresher course to practice specific messages for media interviews.
A virtual seminar for your team to identify potential spokespeople.
A full-day of media training, conducted virtually, with intensive on-camera interviews, to prepare your team to deal with a crisis.
A half-day session to introduce corporate messaging to an executive, who recently joined a company.

Whatever your goals, we will customize a program to help you become a more effective communicator, across multiple platforms.

Ongoing coaching

We also offer ongoing coaching for executives with busy schedules. Mindful of how valuable their time is, we either conduct the coaching sessions in the executive’s office or we work with him/ her virtually in online sessions.

Ask How We Can Help

Whatever your media training goals, we will create an executive media training program to help you become a more effective communicator across multiple platforms and channels. Please click the Learn More link to get started.