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Online Demand
Changes Interviews


The man behind the camera said, “Who are you and what do you do?”

The man being interviewed said, “My name is —- and I uh. Wait. Can I start again?”

Yes, I saw the whole mishap on-camera. And so have plenty of other people by now.

A few years ago, you’d never have seen that mistake– at least not in traditional media outlets. At most– a couple of soundbites would have been chosen and that would be that. BUT with greater emphasis on new and rapidly changing online content– more and more reputable and non-reputable organizations are posting interviews in their entirety online.

Part of that–as I said– is to create new online content for readers/ viewers. The other part is that you now have many people/ organizations who don’t know how to edit and/or don’t want to pay anyone to do it.

As a result, you need to really watch what you say. NEVER assume that anything is off the record. NEVER assume that someone will edit out your mistakes. From the time that you walk into the room to meet someone– you must assume that everything is on-the-record AND that everything that is recorded will be shown.

This also means that the need for media training is greater than ever. Not only do you need to watch what you say, but you need to have enough content to fill ten or fifteen minutes.

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