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Question: True or False–You’ve either got charisma or you don’t.

Answer: True. BUT there are some things you can do to up your charisma quotient.

Explanation: Some people can learn to be charismatic, but that’s a very small group. An equally small group: people who not only have charisma, but know how to turn it on and off. When those people enter a room, all eyes are on them. They are the flame; everyone else is a moth. Their charisma is obvious.

But not all is lost if you don’t possess that spotlight-grabbing type of charisma, particularly if you possess other talents. There’s something to be said for people who are quietly confident. They are usually very bright and well-spoken. They have good content and know how to deliver their messages. They understand the power of brevity and answer questions succinctly. In short, they’ve received executive presentation skills coaching or executive media training from someone like me, who taught them to make the most of what they’ve got.

You too can be successful if you assess your strengths and play to them. If you’re great at messaging, focus on that. You’re a good storyteller? Make that work for you. If you’re good at talking to people, have a conversation with them. (Don’t know your strengths? Consider getting some coaching.)

If you accentuate the positive, you can often eliminate the negative. Even without a show-stopping performance.

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